Full, Unexpurgated Article on Bad Bunny and the Semiotics of Halftime

Reading the Signs of a Fractured Civil Religion

Oct 03, 2025

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Bad Bunny, USAmerica, and the Semiotics of Halftime: Reading the Signs of a Fractured Civil Religion

I. The Halftime Show as Civil Religion

Every February, the Super Bowl stands as the central ritual of USAmerica’s civil religion. While the game itself determines a champion, the surrounding spectacle—pregame pageantry, commercials, halftime show—does some…

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